{"product_id":"cambridge-igcse™-and-o-level-business-studies","title":"Cambridge IGCSE™ and O Level Business Studies","description":"\u003cp\u003e\u003cspan\u003eThis revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"coh-style-heading-4\"\u003eWorkbook Overview\u003c\/h2\u003e\n\u003cdiv class=\"minimize-text\"\u003e\n\u003cp\u003eThis series helps students to develop the analytical and research skills they need to develop for business studies. With plenty of opportunities to practice, students will quickly gain confidence in structuring arguments and writing clear, coherent and creative responses. This workbook matches the Cambridge IGCSE and O Level Business Studies syllabuses and contains a series of scaffolded exercises that enable progression through topics and skills. The answers to the workbook questions are available at cambridge.org\/9781108710008\u003c\/p\u003e\n\u003ch2 class=\"coh-style-heading-4\"\u003eContents\u003c\/h2\u003e\n\u003cul class=\"product-desc--list\"\u003e\n\u003cli\u003eHow to use this book\u003c\/li\u003e\n\u003cli\u003eIntroduction\u003c\/li\u003e\n\u003cli\u003eDeveloping skills\u003c\/li\u003e\n\u003cli\u003eSection 1. Understanding business activity:\u003c\/li\u003e\n\u003cli\u003e1. Business activity\u003c\/li\u003e\n\u003cli\u003e2. Classification of businesses\u003c\/li\u003e\n\u003cli\u003e3. Enterprise, business growth and size\u003c\/li\u003e\n\u003cli\u003e4. Types of business organisation\u003c\/li\u003e\n\u003cli\u003e5. Business objectives and stakeholder objectives\u003c\/li\u003e\n\u003cli\u003eExam-style questions\u003c\/li\u003e\n\u003cli\u003eSection 2. People in business:\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e6. Motivating workers\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e7. Organisation and management\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e8. Recruitment, selection and training of employees\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e9. Internal and external communication\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003eExam-style questions\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003eSection 3. Marketing:\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e10. Marketing, competition and the customer\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e11. Market research\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e12. Marketing mix: product and price\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e13. Marketing mix: place and promotion\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e14. Marketing strategy\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003eExam-style questions\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003eSection 4. Operations management:\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e15. Production of goods and services\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e16. Costs, scale of production and break-even analysis\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e17. Achieving quality production\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e18. Location decisions\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003eExam-style questions\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003eSection 5. Financial information and decisions:\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e19. Business finance: needs and sources\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e20. Cash-flow forecasting and working capital\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e21. Income statements\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e22. Statement of financial position\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e23. Analysis of accounts\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003eExam-style questions\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003eImprove your answer\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003eSection 6. External influences on business activity:\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e24. Economic issues\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e25. Environmental and ethical issues\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e26. Business and the international economy\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003eExam-style questions\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003eIndex\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003eAcknowledgements.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"coh-style-heading-4\"\u003eCoursebook Overview\u003c\/h2\u003e\n\u003cdiv class=\"coh-container ssa-component coh-component ssa-component-instance-e8ca6fd9-e65e-4da0-a672-8545308fbb98 coh-component-instance-e8ca6fd9-e65e-4da0-a672-8545308fbb98 ssa-instance-b48681c5d250a3191db01242ec502511 coh-ce-cpt_product_description-8b5d753b\"\u003e\n\u003cdiv class=\"coh-container coh-container-boxed\"\u003e\n\u003cdiv class=\"product-description col-8-width\"\u003e\n\u003cdiv class=\"product-desc-overview minimize-container\"\u003e\n\u003cdiv class=\"minimize-text\"\u003e\n\u003cp\u003eThis coursebook contains exam-style case studies and stimulus material from businesses around the world – ranging from a social enterprise in China to a fast food outlet in Zimbabwe. These give an international view of the real world applications of Business Studies theory. This book provides comprehensive exam support with questions to help students practise and build their confidence with the subject. The final chapter gives revision tips and advice on writing well-structured answers. The answers to the coursebook questions are in the teacher’s resource. For free revision support, go to the Cambridge University Press website.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"coh-container ssa-component coh-component ssa-component-instance-3d53856e-6df7-4f2c-96a4-6ffd2c2fa49f coh-component-instance-3d53856e-6df7-4f2c-96a4-6ffd2c2fa49f ssa-instance-56458d152b17806d5f5076e1fce67a0f coh-ce-cpt_product_description-8b5d753b\"\u003e\n\u003cdiv class=\"coh-container coh-container-boxed\"\u003e\n\u003cdiv class=\"product-description col-8-width\"\u003e\n\u003ch2 class=\"coh-style-heading-4\"\u003eFeatures\u003c\/h2\u003e\n\u003cul class=\"product-desc--list\"\u003e\n\u003cli\u003eCase studies from around the world – such as a social enterprise in China and a fast food outlet in Zimbabwe – put the subject in the context of real business situations.\u003c\/li\u003e\n\u003cli\u003eExemplar examination questions help familiarise students with the style of questions they'll encounter in the exams.\u003c\/li\u003e\n\u003cli\u003eActivities build key skills required by the assessment objectives - application, analysis and evaluation.\u003c\/li\u003e\n\u003cli\u003eLearning objectives provide clear aims at the very outset.\u003c\/li\u003e\n\u003cli\u003eIntroductions make the content covered in the chapters relevant to real life.\u003c\/li\u003e\n\u003cli\u003eLook for the supplementary materials section on this page for extra revision questions, word searches and multiple choice questions for your class.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"coh-style-heading-4\"\u003eTable of Contents\u003c\/h2\u003e\n\u003cul class=\"product-desc--list not-bulleted\"\u003e\n\u003cli\u003eIntroduction\u003c\/li\u003e\n\u003cli\u003eSection 1. Understanding business activity:\u003c\/li\u003e\n\u003cli\u003e1. Business activity\u003c\/li\u003e\n\u003cli\u003e2. Classification of businesses\u003c\/li\u003e\n\u003cli\u003e3. Enterprise, business growth and size\u003c\/li\u003e\n\u003cli\u003e4. Types of business organisation\u003c\/li\u003e\n\u003cli\u003e5. Business objectives and stakeholder objectives\u003c\/li\u003e\n\u003cli\u003eExam-style case study, Section 2. People in business:\u003c\/li\u003e\n\u003cli\u003e6. Motivating workers\u003c\/li\u003e\n\u003cli\u003e7. Organisation and management\u003c\/li\u003e\n\u003cli\u003e8. Recruitment, selection and training of employees\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e9. Internal and external communication\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003eExam-style case study\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003eSection 3. Marketing:\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e10. Marketing, competition and the customer\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e11. Market research\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e12. Marketing mix: product and price\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e13. Marketing mix: place and promotion\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e14. Marketing strategy\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003eExam-style case study\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003eSection 4. Operations management:\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e15. Production of goods and services\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e16. Costs, scale of production and break-even analysis\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e17. Achieving quality production\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e18. Location decisions\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003eExam-style case study\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003eSection 5. Financial information and decisions:\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e19. Business finance: needs and sources\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e20. Cash-flow forecasting and working capital\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e21. Income statements\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e22. Statement of financial position\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e23. Analysis of accounts\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003eExam-style case study\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003eSection 6. External influences on business activity:\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e24. Economic issues\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e25. Environmental and ethical issues\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e26. Business and the international economy\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003eExam-style case study\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003e27. Preparing for assessment\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003eGlossary\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003eIndex\u003c\/li\u003e\n\u003cli class=\"toggleable\"\u003eAcknowledgements.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Cambridge University Press","offers":[{"title":"Workbook","offer_id":56321071710374,"sku":null,"price":36.0,"currency_code":"NZD","in_stock":true},{"title":"Coursebook","offer_id":56441696845990,"sku":null,"price":78.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0345\/4559\/8596\/files\/9781108710008i.jpg?v=1774391900","url":"https:\/\/www.engagingminds.co.nz\/products\/cambridge-igcse%e2%84%a2-and-o-level-business-studies","provider":"Engaging Minds","version":"1.0","type":"link"}